The Fundamentals of Paid Ads, As It Relates to Podcasting with Lisa Anne

Written By Simona Costantini

Learn the fundamentals of paid ads, as it relates to podcasting, with my guest Lisa Anne.

In part 1 of this four-part series, Lisa Anne takes us through everything you need to know when it comes to using paid ads to help grow your podcast reach. As we get into this series, you will learn how to build a lead generation strategy that combines paid advertising with email marketing and free resources, so you can increase your podcast listenership.

We’re talking about what you need to have prepared in order to run ads to your podcast, what you need to have set up on the back end in order to run ads, and the importance of knowing who you’re talking to in order to get better results.

In the episode, we get into:

  • [0:00] Intro

  • [9:45] What you need to have prepared in order to run paid ads to your podcast

  • [13:25] Tips for setting up the backend of your Facebook Business Account

  • [18:45] Knowing who you’re talking to online and having an ideal client persona

  • [19:25] Running video vs. image ads

  • [24:40] Ad budget expectations

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

About Lisa Anne

 

Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.

Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.

She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.

Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.

Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.

 
 
 

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Simona Costantini
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Designing Pins That Convert to Downloads, As It Relates to Podcasting with Samantha Lynn