Generating High Quality Leads Through Your Podcast, As It Relates to Podcasting with Lisa Anne
Learn generating high quality leads through your podcast, as it relates to podcasting, with my guest Lisa Anne.
In this final episode of our four-part series, Lisa Anne shares why email marketing is key in increasing your podcast downloads, and how to do it with an effective lead generation strategy.
We talk about what a ‘lead’ is for a podcaster, how to attract new listeners, convert them to subscribers, and encourage them to join your newsletter. We also talk about the importance of relationship building, creating an email marketing strategy, and pairing it with paid advertising.
In the episode, we get into:
[0:00] Intro
[1:35] What leads are from a podcast perspective
[2:10] The ACCC formula
[3:35] How to engage your podcast listeners in multiple ways – not just social media
[5:35] Attracting your ideal audience
[6:05] Creating a lead magnet
[7:20] Connecting with your audience in a new way
[10:05] How to build meaningful relationships with your listeners
[11:50] Diversifying your marketing strategy
[16:55] Building an email marketing sequence
[22:15] Combining your email marketing with lead generation and paid ads
[24:55] The Spotlight Theory
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About Lisa Anne
Connect with Lisa
Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial
Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.
Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.
She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.
Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.
Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.
Additional Resources
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