PART 3 - Monetizing Your Podcast: Podcast Merchandise and Product Sales
In this episode, we cover how to leverage your podcast to create a merch line that aligns with your audience and adds an additional revenue stream to your pocket.
We cover the steps you need to take and what you need to know when creating a merch line for your podcast.
In the episode, we get into:
[0:00] Intro
[2:35] Identifying the type of merch you want to create
[3:05] Determining the style, branding and feel
[3:35] How to sell your merch
[4:25] Setting up your merch store
[6:45] Creating exclusivity with your merch
[7:20] Bringing your audience along for the ride
About Simona Costantini
Connect with Simona
Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of two podcasts: Happiness Happens Podcast and As It Relates to Podcasting.
She helps women entrepreneurs in the parenting, wellness and marketing spaces bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts.
Simona’s experience spans more than 10 years in marketing, communications, advertising and public relations.
Additional Resources
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