PART 3 - 5 Secrets to Double Your Podcast Downloads with Ana Xavier
In this episode, we deep dive into podcast analytics with Ana Xavier, starting with the significance of IAB stats versus other metrics. We offer insights for podcast managers who can't access a client's full backend, emphasizing effective analysis even with limited access.
The episode also addresses the crucial art of listening and understanding your client's content to decode the numbers effectively. We emphasize that podcasts are interconnected with the broader media landscape and explore how to simplify content for a better listener experience.
We round it up with strategies for achieving repeat successes with your episodes, ensuring a dedicated and engaged audience. Whether you're a newbie or a podcast pro, this episode is full of actionable advice podcasters and podcast managers alike!
In the episode, we get into:
[5:47] Analytics starting with IAB stats versus all others
[10:32] What managers should do if they can't see the full backend of a client’s podcast
[13:17] How to actually listen and understand your client’s content to analyze numbers
[16:27] Podcasts are not isolated from everything else
[21:37] Are you making it too hard for the listener?
[24:07] Getting repeat wins for episodes
About Ana Xavier
Connect with Ana
https://www.instagram.com/thepodcastspace/
https://www.thepodcastspace.com/
Ana Xavier, the Founder and CEO of The Podcast Space, is Multilingual award-winning professional, with experience in Global Podcasting, and a heart for impact-driven entrepreneurs.
Ana's superpower is the ability to help clients identify a podcast idea that accelerates their business or professional goals, establishes trust with their ideal customer, and avoids content creator overwhelm.
Ana and her team have helped more than 40 professionals and entrepreneurs launch and improve their podcast. And each month they help thousands more through their consulting, online courses, and through the official podcast.
Additional Resources
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