How to Audit Your Podcast: 12 Areas to Audit in Your Podcast
Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year?
In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show.
I talk about why we should be auditing our shows, the aspects to focus on during the process, like sound quality, tone, and content impact. I also highlight the importance of keeping track of listener demographics and engagement, feedback, social media interactions, Google analytics for websites, and maintaining consistency.
I explain why it’s important to hear and receive input from listeners, tracking performance over time, surveying competitors, analyzing interview guests' impact, and monitoring episode-specific calls to action.
Ultimately, all of these efforts should align with your Key Performance Indicators (KPIs) to ensure continued growth and lasting impact. I share the ‘how’ in this conversation.
In the episode, we get into:
[1:33] The Importance of Auditing Your Podcast
[2:12] The Role of Sound Quality in Podcasting
[3:35] 12 Areas to Audit in Your Podcast
[3:57] Content Evaluation: Quality and Relevance
[6:12] Understanding Your Podcast Analytics and Metrics
[8:33] The Value of Listener Feedback
[11:33] Engaging Your Audience on Social Media
[13:27] Using Google Analytics for Your Podcast Website
[15:32] Tracking Trends Over Time
[17:09] Doing a Competitor Analysis
[17:33] Performance Metrics and Analytics Tracker
[19:20] Guest and Interview Analysis
About Simona Costantini
Connect with Simona
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Website: https://simonacostantini.com/
Launch Your Podcast in 8 Weeks: https://www.simonacostantini.com/resources
Simona Costantini is the Founder and CEO of Volt Productions, a leading podcast production agency with 30+ weekly shows, many ranking in the top 30-100 in their niches. Simona is a dynamic speaker and podcast host known for delivering actionable insights and value.
She hosts "Happiness Happens" and "As It Relates to Podcasting" and empowers female entrepreneurs in parenting, wellness, and marketing to launch and grow their podcasts. Her mission is to empower creators to make a meaningful impact with their voices, drawing from her 10+ years of marketing and PR experience. When not working, she enjoys life in wine country with her cockapoo, Gus.
Additional Resources
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